Thursday, 30 October 2014
Wednesday, 29 October 2014
Tuesday, 28 October 2014
Lookbook
My Life in Flats...
Ok
I’ll admit it, I’m the girl who thinks tall is better. As someone who is just below average height at best (5ft 4), I have lived my life in heels. It’s a mental thing for
me; heels affect my mood and my confidence. Call me shallow; call me vain, I
don’t really care. All I know is that when I put on platform heels, I feel
invincible.
So
this season, as show time approached, I gauged my heel arsenal with
excruciating detail. The shows are a time to put forth your fashion best,
certainly being tall helps show off the clothes, if not, why do we have such
tall models? Duh.
Kylie Jenner Lips
#KYLIEJENNERLIPS
– those plump, sensual, come-hither, almost incomprehensibly luscious lips –
are taking over the internet, and HARD.
The
debate over her lips has been for quite some time now, how can it not? For any
die-hard “Keeping Up With The Kardashians” fan, we would have first seen Kylie
grace our TV presence as a little girl, barely yay-high, arguing with her older
sisters and playing with her puppies. Fast forward a couple of years (yes, JUST
a couple), and the now, 17 year old is almost unrecognisable.
Why Buy?
In
ancient times, all brands in any industry had to do was create great product
and perhaps take some pages in a magazine or newspaper so people knew about it.
It was pretty simple.
Fast
forward to 2014 and brands have to do that, but thy also have to create
riveting print & digital advertising/marketing campaigns, extensive social
media campaigns where customers can learn, engage, be entertained and be
promoted to with special, exclusive opportunities. They have to have brand ambassadors
(celebrity or otherwise) who their target customers can relate or aspire to and
at the end of this very long courting process, the customer MIGHT, possibly
buy.
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