Monday, 24 November 2014

The Top 5 Things You Shouldn't Say Or Do In Social Media


1.       Follow me! (Dave Kerpen of Likeable Media explained this best – ‘do you run into a crowded cocktail party and scream ‘be my friend!?’) Yeah no...
2.       Like my page! (sorry, I missed where you gave people a reason to like your page?...)
3.       #FF your own Twitter handle (seriously? Enough said-)
4.       Tweet steal (give credit where credit is due)
5.       Friend people you don’t know in real life...on anything (Facebook, LinkedIN etc). It’s how shall I say?...creepy.
This clearly excludes Twitter where reaching out to strangers is normal and recommended. 

Saturday, 22 November 2014

Top 5 MAC Eye Brushes

So you want to create flawless eye shadow looks but you don't know where to start in terms of which brushes to get? Here’s my guide to 5 basic MAC makeup brushes for eyes, to begin with, that will help you create your desired look.

Top to Bottom - 219, 217, 224, 239

AN INTERNS GUIDE TO WORKING THE SHOWS…


*The below recommendations really apply to many industries…

Most people start in this biz as an intern. We all have been there in one way or another. I used to pick dust bunnies out of shoes in the YSL department at Selfridges and appreciated every minute of it. I also used to sift through a mountain of newspapers every morning for a solid 3 hours each day, and guess what, I hated it! But it was still invaluable experience - I can spot a newsworthy story a mile off. As an intern it’s an incredible opportunity to experience certain milestones of an industry, in relation to the Fashion industry – Fashion Week being one of the biggest.

So here’s a list of things I think you should know before show week and may the force be with you…

Sunday, 9 November 2014

The Top 5 LIES Consumers Tell Themselves Or Are Told


1.       I’ll break them in (no they will break your foot)
2.       I’m going to lose 5 pounds so i’ll just get the smaller size (get used to staring at that price tag honey, because it aint ever coming off)
3.       You better get this now or they’ll be gone! (yes gone off to Gilt)
4.       Oh it’s totally supposed to look like that! (you weren’t supposed to see that)
5.       That colour was made for you! (yes and his phone is totally broken, that’s why he hasn’t called)

The Calm Before the Storm


Fashion PR...

Seven days will feel like 17 in work load and 1 in the amount of time you get to breathe. When a fashion show is over, there will be a collection show, and then after that the after party. It doesn’t seem to ever end…