Sunday, 9 November 2014

The Calm Before the Storm


Fashion PR...

Seven days will feel like 17 in work load and 1 in the amount of time you get to breathe. When a fashion show is over, there will be a collection show, and then after that the after party. It doesn’t seem to ever end…

Fashion week is by any measure a giant adrenaline rush. We all do things we never dreamed we could, we push ourselves to exhaustion and we convince ourselves if we can just live through this one week, it will soon be over.

I have worked during the shows with full blown fever. I could literally be the PR girl for Emergen-C. I have dared my immune system to cross me. The results of which would be ugly…for me.

Fashion week takes a very large village. I am always amazed and touched by the collaborative spirit that makes us all successful. No one person can do it without the help of everyone else. Then throw Fashion’s Night Out into the mix and theres another miracle we all need to pull off. Like clockwork, every season we think, wow it has never been this much, but somehow we still manage to do it all…together.

At the end of the day, no matter how hard we work, it’s weeks like these that make us so proud and thankful to work in the industry we do. Why else would we all work so incredibly hard?

So heres to Spring 2015. It’s the growth of a new leaf. Turn it over, see what’s in store. Forget the drama, just take in the fashion and be inspired. This journey is after all what keeps us all going…

XO

No comments:

Post a Comment